The manager of Grosvenor Electronics resumed the company’s purpose thus: “order control and management, and also stock control – in order to shorten the processing and delivery time for our clients, considering the optimal management of storage and supply”. Managing account managers’ communication with the clients, as well as the elimination of delivery errors and estimating necessary supply have also been part of the inherent development issues.

Considering the volumes transactioned by Grosvenor SCM (their fiscal value being around 4 million euro in 2014) and the extremely compact administration (10 employees), effectiveness is the number one challenge. Moreover, having in sight that chemical materials and raw materials are supplied for the production processes, the company cannot afford weak stocks – which can even generate the interruption of the production flux of certain key accounts, involving significant loss.


The Ascent ERP implementation with Distribution, Supply, Administration, Financial-Accounting, CRM and WMS modules was a natural step of the business’s progress onto the integration and automation of processes aimed by the management ever since the implementation of the former ERP system.

As a consequence of our ERP Distribution implementation, integrated with Ascent CRM and WMS, processes now unfold fluently, whereas the informational circuit is complete. A client solicitation, regardless of its source (agent, webshop portal, direct client, etc.) is converted into an offer request. Starting with the identification of a CodOE necessary to the client, the system forwards all the equivalents (it correlates the search by a real-time relation with the TecDoc database).

The piece identifier, in strict system coordination with the colleagues from Acquisitions, combines the mix of specific parameters for the clienr (price, producing brand, delivery term, own stock or supplier stock, due payment) – within the limits of the applied commercial policy. Each product position requested by the client can be correlated with the VIM series afferent to the truck which bears the request – the system posing, yet from within the custom mobile CRM app for agents, the possibility of saving the info on the auto park / client fleets. Therefore, the system creates a personalised offer – allowing the client to choose according to his needs.

The offer accepted by the client is taken over or archived – depending on availability. There are several levels of scaling should a negotiation impose a special discount or should the credit limit correlated with the current sold and payment delays upon due date turn the order status into “red” – implying that the client’s order confirmation is blocked.

Confirmed orders are being prepared for delivery via mobile barcode scanners, which ensure the delivery accuracy for the exact lot selected from the back-office through the billing on order. Therefore, the process offers a complete traceability and causes maximised results – not leaving any room for internal or real-time communication factors to result in the loss of sales opportunities.

The turnover stocks are dimensioned through supply norms which define minimum stocks according to the average daily sales during referenced periods. The Order versus Offer analysis reflects the conversion and efficiency degree in the sales process. Achieving targets is monitored in real time, each agent being able to grasp its step-by-step progress and added value which will form the basis for his monthly revenue. The management works with tools such as budget – having a real-time control upon the evolution of expenses and income.